Keith Arnell is an outsourced CFO, and his whole message is financial visibility. On this episode, host Abel Pacheco and Keith make the case that you cannot grow what you cannot see, on time and accurately.
In this episode:
- Keep it simple: 4 or 5 KPIs, because "if you do anything above that, seven, eight, nine, it's just white noise."
- Get the numbers early: inside the first 15 days of the month or they are useless. "If you get it two months down the road, it's too late."
- Clean data first: "you can have the best CFO, but if the data's not there and it's not accurate, then it doesn't matter."
- Abel's confession that anchors the episode: "We went from $5 million in revenue in a year to $57 million, but I didn't look at the P&L."
- The takeaway he coined live: "If you don't wanna end up in the tar, then you need to have timely, accurate, and relative financials. TAR."
Abel Pacheco is a San Antonio real estate operator who went from 8 single family houses to a share of roughly 1,500 apartment doors, and now works as a fractional Chief AI Officer helping small and mid sized businesses put the back office on autopilot.
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