Logan Freeman scaled from 40 units to 775 in under a year, and the turn was not a capital raising trick. It was subtraction. On this episode, host Abel Pacheco and Logan talk about doing less to grow more.
In this episode:
- The breaking point: on his first deals he was "the project manager, the construction manager, the leasing agent, the broker. I was everything, and I almost quit. I was trying to do too much."
- The fix, mapping the business: "in this recipe of syndication, there is deal finding, acquisitions, capital raising, legal, marketing, operations, construction, project management. Where does Logan's strength lie, and my passion?"
- Keep only your sweet spot, "the intersection of my greatest strength and my greatest passion," and partner out the rest.
- On the brokerage side: serve a busy buyer a decision, not a raw deal. "I used to just send them the deals, and they're like, you need to get some filter."
- The line to sit with: "the decisions that you make turn to create the life that you're about to have."
Abel Pacheco is a San Antonio real estate operator who went from 8 single family houses to a share of roughly 1,500 apartment doors, and now works as a fractional Chief AI Officer helping small and mid sized businesses put the back office on autopilot.
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