Whitney Sewell built a capital raising machine out of a daily podcast and relentless follow up. On this episode, host Abel Pacheco and Whitney talk about building relationships and trust, and the engine behind a $10.2 million raise in 10 hours.
In this episode:
- The volume math: a daily podcast adds "seven people a week" to your network instead of one. He recorded over 800 shows in about 2 and a half years, taking investor calls at 5 AM before a full time day job.
- The result: he raised $10.2 million in 10 hours.
- Why relationship beat reach. He led with his mission, not his asset class: "when I would follow up, they would remember that why, that mission, as opposed to us just talking about multifamily."
- His rule for investors: "it is so much more about the sponsor than it is about the deal."
- The texture: notes on every investor's kids, and a follow up that referenced them by name.
Abel Pacheco is a San Antonio real estate operator who went from 8 single family houses to a share of roughly 1,500 apartment doors, and now works as a fractional Chief AI Officer helping small and mid sized businesses put the back office on autopilot.
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