Grant Cardone raised $500 million direct from retail investors on Instagram and Facebook, no brokers, no family offices, and built to 9,000 units and $2.3 billion in assets. On this episode, host Abel Pacheco and Grant talk about owning your channel and pointing every dollar at doors.
In this episode:
- The capital raising insight: scale on the income side comes from owning your channel and your reach. Skipping roughly 2% in fees on that raise saved $10 million, "which will buy about $40 million worth of real estate with leverage."
- The discipline: "The most important number in real estate is not the cap rate, it's the number of doors you can purchase."
- The reframe: "The deal is not the terms. The deal is the piece of real estate."
- Abel's own proof of compounding: "It took me 10 years to buy eight single families, and in under two years we went to 800 doors."
- Why income at scale is a reach and trust engine, built by going direct.
Abel Pacheco is a San Antonio real estate operator who went from 8 single family houses to a share of roughly 1,500 apartment doors, and now works as a fractional Chief AI Officer helping small and mid sized businesses put the back office on autopilot.
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